Builders Use of Black and White Architecture Photography in Melbourne
Bringing out the best features of your building, latest architectural design or project is an art involving mastery of light, form, contrast, and shadow that is the hallmark of a professional photographer. In the Victorian capital, where some of the most creative building designs continue to emerge, using the talent of a black and white architecture photography Melbourne specialist is an important option for builders, property developers and architects.
Why black and white photography?
Elegance: Black and white images evoke a timeless and classic look that is attractive to the eye. When marketing a prestigious and upscale building or project, a black and white image of your building immediately commands the attention and awe needed to generate buyer interest from your target market.
Memorable image: Black and white photography can create a memorable image through skilful use of texture, tonal contrast, shape, form and lighting. It is also the effective medium for landscapes because it draws attention to their shape and form.
Flexibility in different lighting conditions: The time of day can have a dramatic effect on the outcome of your building’s pictures and the lighting conditions often limit options for colour photography. Not with black and white photography, however, where a seasoned photography specialist such as We Shoot Buildings can capture your building in different types of lighting conditions and still produce excellent results.
Three-dimensional pictures: A challenge in photography is how to use light, form and texture to breathe life into a 2-dimensional picture. Because black and white emphasises shadows and fluid lines that suggest form, it is possible to combine side, front and back lighting for casting shadows that help reveal form. The end result is a dramatic presentation of your building in amazing 3-dimensional pictures.
Add drama: Skilled photographers take pictures of their subjects at various angles and the best shots of buildings are often those showing them against the sky. The black and white presentation further enhances the shape and form of your building, producing a dramatic image that evokes quality, mastery and prestige.
As an architect, builder, or designer, your project portfolio is your best advertisement and ‘art gallery’ which should ideally include building designs depicted in black and white architecture photography. Melbourne based We Shoot Buildings specialises in photography of buildings, using complex techniques and the best equipment for capturing the essence of your building design. The images may be used in your brochures, submissions to architectural awards bodies, website and even as artwork in your building or project. Discover how easy it is to get dramatic black and white pictures for your buildings and projects. Visit our price pages for more information on packages today.
Written By Grant Kennedy